Simóne is a narrative-first strategist with over 15 years of experience in developing high-impact marketing strategies focused on culture. Her work, always dedicated to promoting cultural appreciation, spans across cultural arts, entertainment - including six years as a Digital Marketing Executive in TV/film at Lionsgate Films in Los Angeles, product sectors, and academia, serving a diverse array of clients. Her innovative approach has successfully bridged the gap between traditional marketing and the evolving digital landscape. While at Lionsgate Films, she honed her ability to craft engaging campaigns for major releases, leveraging her expertise to elevate brand visibility on a global scale. She also represented the studio at major events like the Sundance Film Festival and the Billboard Awards. Simóne's experience at a major studio like Lionsgate Films underscores her capability to execute large-scale marketing initiatives with precision and creativity.